There is a new creative office in town. Five highly talented guys (background in Valve, Las Palmas etc.) have just started Fellowland, a creative office. They contacted Korea’s finest Peki Sinikoski to make photos for their promotion and communication needs. They wanted to have photos full of action and testosterone. Their idea was to have photos that would be kind of iconic but also self-ironic. One of their thoughts was photos that shows them as a tight group – almost like a band.
Peki started to create a photo concept based on these ideas. The result was some mind-blowing photos showing a mysterious special unit arriving from the middle of the sea carrying a chair, desk and other office equipment with them to ground their office in the middle of the wilderness. The concept included the ideas listed by the guys from Fellowland, but with some extra flavors added on the top of the cake. Photos also played fantastically with the idea of the so called mobile office with kind of crazy twist of sisu (Finnish term loosely translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity).
The guys really liked the idea and they simply loved the final images. The whole thing was shot in the Finnish archipelago in the early spring and guys were forced to stay long periods in the 6°C cold water. “In the photos we wanted to use old cool looking dry suits. They looked super nice but unfortunately they leaked cold water inside. So half of the whole day photo session guys were swimming in the ice cold water and the rest of the session they were carrying heavy desk over the rocks and hills. I can promise you that if these guys are ready to give that much effort for their clients as they did on shooting that day, they are going to have a bright future”, laughed Peki afterward.
Rumours tell that also Mr. Sinikoski himself was standing in the middle of sea wearing only his undies, beanie and digital Hasselblad. Sometimes that’s exactly what it takes to find the perfect angle for the photos.
More pictures HERE